Trellis didn't start as a business plan. It started as a fight about screens — the same one you've probably had at your house. It was summer, school was out, and every day was turning into a negotiation: how much tablet time, which shows, why can't I, five more minutes. We could feel the summer slipping away from us, and we didn't like the version of it we were getting.
We're Travis and Krystina — two parents with five kids who are wonderful and loud and completely different from each other. We tried the chore charts. We tried the printable schedules. We tried the apps, and the apps were the most discouraging part: they either wanted to babysit our kids with more screen time, or they were built for some imaginary tidy family we've never met.
So we built our own thing. It was rough at first — but it did two jobs no app we found would do together. It gave our days a shape the kids could see and own, and it made the reward for finishing your day something we did together. Pick the movie. Stay up late. Teach Grandma what you learned. The screen was the doorway, not the destination.
Then we added the part we'd been paying for in tutoring: a patient coach that starts by finding where each child actually is — not where their grade level says they should be — and grows with them from there. Five kids, five completely different learners. One of the things we believe most deeply is that "behind" and "ahead" are the wrong words for children. There's only where they are, and where they're going.
Our kids were the first testers. They are, to this day, the most brutally honest product team in the industry. When something is boring, they simply stop — and that tells us everything we need to know. Trellis is the version they didn't stop using.
We named it Trellis because that's the whole idea: a trellis doesn't force a plant to grow. It just gives it something sturdy to climb, and gets out of the way.